Process: Your Go-To Girl for Southern Style

Kathryn Lott is an interior designer and stylist, originally from “The City of Homes” of Newnan, Georgia. She wanted her brand to encompass the feeling of her childhood and showcase simplistic, southern charm. Paired with the pastels of the South Carolina seashore, we took nods from her work that make her homes feel so welcoming – front doors, entryways, and flower boxes, and made that the essence of her brand. The illustrations create a feeling of home – a letter sent to you from a distant friend, a recipe card from your grandma. The typeset of her name is elegant, traditional but friendly and true.